In 2019, Google acquired the business intelligence service Looker for $2.6 billion and Salesforce picked up Tableau for $15.7 billion. But today, the two competitors are growing closer together thanks ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. While Google has carved out a reputation for ...

Monitoring dashboards can help you detect issues in website performance and identify data changes quickly. Google Looker Studio allows users to create customized dashboards, blend data from multiple ...

'This is a power move – acquiring new and expanding existing customers who were already using advanced analytical and visualization techniques provided by platforms such as Looker on top of Google ...

Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report ...

First off, Looker has improved its dashboard facility, adding cross filtering capabilities. Cross-filtering allows users to click on particular data elements in one visualization in order to filter ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.