Google has announced plans to issue a new class of stock to existing shareholders. Normally, a stock split is viewed positively by shareholders and the Street because it implies the company expects ...

A: Shoppers can't resist a good buy-one-get-one-free deal. Similarly, investors are often big fans of the stock split. Stock splits are financial maneuvers that increase a company's shares outstanding ...

However, the split would likely be a good thing for consumers and enterprises, giving them more choice and promoting fair competition in the overall market. The potential split up of Google that’s ...