Editor’s Note: This article originally appeared on YourSource News (YSN), the official blog of BrandSource parent AVB Inc, and is reprinted with permission from the authors. Let’s face it: Every ...

Customer service is crucial for any e-commerce company. It plays a pivotal role in building customer loyalty, driving conversions and increasing repeat sales. It can be your most important marketing ...

Do you include a “reply-to” email address in your email campaigns? You may have a reply-to handling system to process those, but it could be time to rethink your approach. Ryan Phelan explains why.