Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Each week since 1977, researchers at the Portal Project have monitored how rodents, ants and plants interact with each other and respond to their climate on plots of land in Arizona. At first, the ...

Data can feel overwhelming, especially when it’s scattered across spreadsheets, databases, and countless other sources. If you’ve ever stared at rows of numbers, wondering how to make sense of it all, ...

But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...

Supply chain constraints are making it more difficult for retailers to get the right products to the right customers at the right time. But with an effective data management strategy, marketing and ...

Washington and Europe are growing wary of DeepSeek. The Chinese artificial intelligence company astonished the world last weekend by rivaling the hit chatbot ChatGPT, seemingly at a fraction of the ...

Q. You explained Excel’s Scenario Manager in your November 2024 Tech Q&A article and Goal Seek in your December 2024 Tech Q&A article. Can you please explain the final What-If Analysis tool: Data ...