The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

You may not be familiar with the name Lauren Flaherty, and if you met her in the street or the supermarket, you would probably not be overawed, dumbstruck, or feel you were in the presence of ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...