Digitisation is delivering an integrated user experience in the interior of current BMWmodels. The My Modes allow the driver to tailor the atmosphere in the interior entirely to their personal mood ...

The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

BMW created the ideal getaway car: a color-swapping EV that will discreetly disguise itself while making a silent, engine-less escape. The German automaker debuted the iX Flow electric crossover at ...

BMW wrapped an electric SUV in e-paper last year — now, for CES 2023, it's looking to bring real color-changing cars to life. The BMW iX Flow seemed, at first glance, to be a normal example of the ...

Ever wished you could turn your black car white on a sweltering day? The chameleonic BMW iX Flow—the world’s first color-changing vehicle, albeit still a prototype—is wrapped in “E ink,” a 12-volt ...