LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...