The opening section of your business plan -- typically called the executive summary -- can be an immediate turn on or turn off to potential investors in your business. As the saying goes: You only get ...

What is a business plan, and what's the point of a business plan? To understand the benefits of a business plan, it is important to first understand why it's useful and how to create one. In essence, ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. An executive summary is a short but powerful document that ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...