SAP is still planning to conduct a benchmarking program for its Enterprise Support service, despite words to the contrary from CEO Léo Apotheker last week — sort of. The German ERP (enterprise ...

Opinions expressed by Entrepreneur contributors are their own. Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable ...

Today, the same or similar product can be purchased at countless online stores. Differentiation is no longer about the products themselves. Successful ecommerce companies earn the sale and buyer ...

When chief marketing officers want to know if an expensive new campaign inspired people to buy their company's product, they look at the key performance indicators (KPIs) defined for the campaign.

The loyalty market in Finland offers opportunities in diverse program models (points, cashback, tiered), channels (in-store, ...

SAP’s attempt to convince users that its Enterprise Support service provides enough value to justify a higher price tag may drag on well into 2010. The matter stems from SAP’s decision last year to ...