Nothing has teased a major logo redesign on X, hinting at a shift away from its pixel-style identity and triggering mixed reactions as users speculate about a broader brand refresh.

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Welcome back eclectic wall designs, oil lamp fixtures and wobbly wooden tables. Cracker Barrel won't remodel its restaurants after all. The country store and restaurant chain announced on Sept. 9 that ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

Restaurant chain Cracker Barrel Old Country Store Inc (NASDAQ: CBRL) aims to show it has moved on from the backlash over a logo change when it reports first-quarter financial results Tuesday after ...

The global marketing firm Prophet was hired by the country restaurant chain to update the brand. The Wall Street Journal reported. In August, Cracker Barrel said it teamed with Prophet, which had ...