Meet the winners of Bustle's 2025 Beauty Icon Awards for creators of the year: 9 TikTokers who carved their own must-follow ...

Each tutorial and makeover tells a story, from the subtle shifts that spark confidence to the bold changes that can redefine ...

A new season is a good excuse to refresh your makeup bag. While there are always classics like new mascaras, blushes and bases, spring 2025 makeup is all about lips. The category is flooded with new ...

Forbes contributors publish independent expert analyses and insights. Jessica Ourisman is based in Los Angeles covering beauty and fashion. Yet she undeniably influences the “trend-scape” altogether ...