There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look ...

Search giant Google is offering customers of AdWords, the keyword advertising program, a new way to manage their accounts. On Tuesday, Google notified AdWords customers in an e-mail that they could ...