Dealers gain control as advanced media buying tools become accessible, improving targeting, efficiency and measurable ...

Marketing will be getting their hands on some of IT’s budget, according to the International Data Corporation (IDC). The American research and advisory firm made 10 predictions for businesses in the ...

The Norwegian Marketing Control Act offers additional protection to an IP owner, based on the legal ground that a trade mark or product imitation may constitute an infringement of commercial rights.

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

The Committee for Unfair Competition has found that the purchase and use of a competitor’s trademark as a Google AdWord constituted a breach of Section 25 of the Norwegian Marketing Control Act.