Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...

A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what ...

Organizations worldwide spend billions of dollars collectively on database marketing solutions that turn data into business insight, which in turn drives business results. To be successful, these ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those ...

Guy Chatburn, former managing director of Send Marketing Solutions, has launched a new marketing database agency, Data Greenhouse. Data Greenhouse aims to provide a data advice and development service ...

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...