CMS Wire

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

MTA vs. MMM: Which marketing attribution model is right for you?

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...
Forbes

Looking Back: Reinventing Marketing Mix Modeling With Machine Learning

Stressed about your business’s future? Maybe it’s time to look to the past for solutions. History buffs know the past offers valuable insights for navigating the challenges of the present. In today’s ...
adexchanger

Marketing Mix Modeling Isn’t What It Used To Be – Here’s Why You Need To Consider The Next Generation Of Modeling

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...
adexchanger

3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent ...
MarTech on MSN

Unlocking the power of marketing mix modeling solutions

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, ...
Business Wire

Major Reasons Why Organizations Should Adopt Marketing Mix Modeling - a Quantzig Whitepaper

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their most recent whitepaper on the major reasons why organizations should adopt marketing mix ...
Search Engine Land

Why marketing mix modeling is crucial in 2025 and beyond

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...
Business Wire

Marketing Mix Modeling Helped a US Pharmaceutical Company to Achieve Better Marketing ROIs | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
Marketing

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
Marketing

Three Critical Questions to Get the Most From Marketing Mix Modeling

Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling (MMM) can work for them and how to get the most from it. Modeling measurements are often ...