Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the US and Japan. The move marks a first run for the tech giant at generating revenue ...

It has almost been two years since Threads was launched by Meta, and now, the company is moving towards monetizing the social media experience by inserting video advertisements to the feed. This ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

More people worldwide will be seeing ads on Threads in the future. Back in January, Meta launched a small test of ads visible to a subset of users in the US and Japan, which included a handful of ...

NEW YORK--(BUSINESS WIRE)--Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it is one of the first ad tech partners ...

Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

Meta Platforms Inc. will open its Threads social network to almost all advertisers globally, creating a new line of revenue for the company by giving brands access to users across 30 markets, ...

Meta late Wednesday debuted a social media app called Threads that the social media giant describes as "Instagram's text-based conversation app." The new service, which looks set to compete with ...