Google has introduced its next generation of display ads as it moves to keep pace with the growth of multi-screen viewing. In a blog post the internet giant outlined its thinking behind the update, ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

Advertisers are increasingly relying on native video ad formats to reach audiences on mobile devices, with a particular emphasis on in-app formats, according to research published today (18 February).

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

SAN FRANCISCO, March 20, 2025 /PRNewswire/ — Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad ...

The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...