(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Evangeline Rose, University of Maryland, Baltimore County; Kevin E. Omland, University ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...