Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

We are initiating coverage of Taboola, an open internet performance ad network. It monetizes native ad inventory across the open web and some applications that deploy “As Seen on the Web” banners. It ...