The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

O2 has found itself on the wrong end of an adjudication from ad watchdog the Advertising Standards Authority (ASA) after rival operator Vodafone filed a complaint. Vodafone's gripe with the recently ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials. In its ads, O2 is using a ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...