This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. The MCP Server for Google Ads is now publicly available on GitHub, Google ...

Advertising agency releases step-by-step guide following Amazon’s MCP Server open beta launch, enabling sellers to manage campaigns through ...

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

Wrangling your data into LLMs just got easier, though it's not all sunshine and rainbows Hands On Getting large language models to actually do something useful usually means wiring them up to external ...

Things are happening fast in the Model Context Protocol (MCP) space, which enhances agentic AI. Microsoft's Awesome Copilot MCP Server and a new community MCP Registry recently arrived within days of ...

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Today’s AI coding agents are impressive. They can generate complex multi-line blocks of code, refactor according to internal style, explain their reasoning in plain English, and more. However, AI ...

An MCP Server uses the Model Context Protocol (MCP) to link AI models with tools and data sources. These lightweight programs securely handle tasks like accessing files, databases, or APIs, enabling ...