Programmatic spend now accounts for 70% of all display ad budgets, a short increase in recent years that has been brought on by the promised efficiencies of such uses of adtech, and the dawn of the ...

NEW YORK & PARIS--(BUSINESS WIRE)--MiQ today announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (23rd October, 2025) announced a strategic expansion of its leadership team, appointing five senior ...