Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. The ANA’s “enhanced” report on ...

What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers who are looking to expand their reach better ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...