A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

Richard Bagnall called for an end to the use of AVEs (Advertising Value Equivalents) as a measurement of PR success in Asia, labelling them a “bullshit metric” that the rest of the world has already ...

For years, earned media has occupied a peculiar position in the marketing ecosystem: Widely regarded for its credibility and influence, yet rarely equipped with the measurement infrastructure now ...

Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

Every PR campaign should have clear KPIs that help gauge your campaign’s success and are aligned with your business objectives. Allyson Hugley, President of Measurement and Analytics at Weber ...

MIAMI--(BUSINESS WIRE)--One of the biggest challenges PR pros continue to face in 2022 is connecting metrics to business outcomes to show the impact of their work, according to Muck Rack’s second ...

In recent years it has become increasingly clear that public relations work is an important source of added value. This naturally also applies to startups: investors must be convinced, customers won, ...

Using search measures that indicate how your content or offering influences an audience's search behavior can also influence ranking. Google’s recent leak highlighted engagement as part of the ranking ...

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...