A University of Michigan survey of 1,000 rural Michigan residents reveals a striking gap between perception and reality when ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Press Advantage, a leading press release distribution service, today released insights examining the disconnect between internal brand improvements and external audience perception, addressing a ...

Some say that we fall in love with a person’s best traits, and we learn to live with their worst. But according to new research, there are certain qualities that prove almost impossible to the latter ...

(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, looking at the fields and the sky, there was a shift in my perception.