After embracing the frosty hues associated with winter, Kylie Jenner unveiled a new look that has us dreaming of summer. The Kylie Cosmetics founder added a pop of color to her all-metallic look, and ...

Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

The cosmetics mogul showed off her pink and yellow blush, sloppily-applied blue lipstick, sparkly pink eyeshadow and winged liner on Instagram Style + Beauty Assistant, PEOPLE The Jenner sisters ...

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

Look, not every holiday automatically lends itself to fun, on-theme makeup (like, has anyone ever seen Presidents’ Day makeup? Exactly), but when it comes to Valentine’s Day, it’s a definitely a ...

From rose-gold jewelry and devices to celebrities decked out in head-to-toe pink, it would seem that pink’s popularity only continues to grow. Pink eyeshadow is one of the latest must-haves. And while ...