Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Analyze in a descriptive manner. Analysis of diagnostic data. It is a predictive analytics technique. It is a form of predictive analytics. BI is likely to evolve into a significantly more automated ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

Diekmann, K. A., A. E. Tenbrunsel, P. P. Shah, H. A. Schroth, and M. H. Bazerman. "The Descriptive and Prescriptive Use of Previous Purchase Price in Negotiation ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

Actually, we didn’t say it. Bill Haefeli, in a way, did, in this recent cartoon, which caused one of our vigilant readers to take us to task thusly: I was surprised ...