In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

X has partnered with adtech company and supply-side platform (SSP) Magnite, to help boost programmatic ad sales on the social media platform. The social media platform hopes that the deal with Magnite ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Understanding how programmatic buying can boost your brand’s communication effectiveness, not just in theory but on an executional level, is the focus of Campaign’s next webinar brought to you in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

NEW YORK & FORT WORTH, Texas & CHICAGO--(BUSINESS WIRE)--Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to ...