If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...