This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

Wade Rifkin, the senior vice president of programmatic for Clear Channel Outdoor Americas, announced last year that his company launched the nation’s first programmatic private marketplace solution ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

While the tsunami of buzz around “Programmatic Upfronts” reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why — the ...

One of the latest trends in today’s digital marketing ecosystem involves the intersection of Big Data, marketing attribution and programmatic media buying. It’s a trend that provides a glimpse of a ...

The glamour of the Mad Men advertising world starkly contrasts with how online advertising is now bought and sold, since much of it happens programmatically. One expert says that without programmatic ...

As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue especially with programmatic buying. Blockboard, was launched last year ...

IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and Beachfront, the convergent TV advertising platform, today announced the ...

The advertising world can be a complex place, mix in a few buzzwords such as ‘programmatic’ and it just got a little more complicated. At Yahoo, we want to bring clarity to advertisers by untangling ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

How big is programmatic buying? Advertising intelligence company MediaRadar has crunched the numbers and found that 75 percent of all the brands it tracked placed digital ads programmatically in Q1.