Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...

Until now the province of nerds, the automated buying and selling of online ads is hitting the advertising industry mainstream. That was apparent at today's Programmatic I/O conference in San ...

While “programmatic technology” has come a long way, many longtime players in the space are now reckoning with the term. AppNexus CEO Brian O’Kelley penned op eds about the “death of programmatic.” ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neeraj Kochhar, managing director for ...

This one may seem blindingly obvious, and something that all brands should already know if they have decided to approach a programmatic agency. Yet figures show a huge proportion of advertisers still ...