LIVONIA, Mich.--(BUSINESS WIRE)--NCH Marketing Services, a subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today reports its Year-End 2017 Coupon Trends ...

LIVONIA, Mich.--(BUSINESS WIRE)--NCH Marketing Services, a subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today reports its Year-End 2017 Coupon Trends ...

Companies use coupons for more than selling more of a particular item at a specific point in time. Most also use coupons as ways to generate sales leads, develop marketing strategies and learn more ...

Consumers saved $3.1 billion in coupons last year, but overall coupon redemption dropped due to marketers' overemphasis on digital distribution, according to a press release announcing a study from ...

As some frustrated marketers continue to see their traditional paper coupon redemption rates drop, others are discovering viable and successful alternatives. While some marketers continue to wrestle ...