LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...

Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

The onset of the fourth Industrial Revolution, with its technological innovations and advancement, has forced industries and businesses to review and reinvent their processes to avoid becoming ...

I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product ...

Although a globally-recognised brand, the competition for corporate gifting is rapidly increasing, so an impactful and integrated strategy was needed to cut through the noise of a crowded marketplace ...