Psympl(R), the Psychographic AI(TM) platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through ...

The Nielsen Co. has bundled psychographic data from Mindset Media into its Homescan Consumer Panel, allowing CPG brand managers to view the "mindsets" of their target consumers, and then make ...

Psychographic data contribute to health care promotion by providing a marketing tool for the health care manager. A complete knowledge of the patient populations' characteristics provides the health ...

CHICAGO--(BUSINESS WIRE)--Numerator, a leading provider of omnichannel insight across what, why and how consumers buy, has launched Psychographic and Media Consumption data as part of its Numerator ...

Generational and tier-based differences among Chinese consumers are "evaporating", and a reliance on these outdated ideas has become an impediment to brand growth, according to Stephen Drummond, ...

When Cambridge Analytica got its hands on the interests, likes, and photos of 50 million Facebook users, they must've known they struck gold. Psychometrics -- an over 100-year-old science dedicated to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Maria Alonso In today’s ...