Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

There is an old saying that 80 percent of your business comes from 20 percent of your customers. While the so-called 80/20 rule may be anecdotal, recency, frequency and monetary (RFM) analysis ...

Businesses can leverage the RFM Model to create personalised email messages that increase revenue and incentivise customer behaviour By mapping out where each of your customers falls on the RFM graph, ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

In many ways, online behavioral targeting merely formalizes techniques that direct marketers have used for ages. Motivated by the high costs of mailings, catalogers learned long ago how to track ...

Retailing plays a crucial role in every individual’s day-to-day lives to meet their everyday needs. It is like an open house for trading. As it became a part of everyone’s life, full focused attention ...