Peter Fodor is the founder of AppAgent, a service for small and mid-sized mobile developers who are launching a game or app but need help with marketing and user acquisition. This is the third part of ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file. Your RFM ...