“It’s a wonderful time to be a CMO in the B2B world,” suggested Margaret Molloy, in a recent Forbes article. The role is rapidly changing and those marketers who can lead the change are poised to have ...

Instead of B2B organizations putting all their information cards on the table for revenue planning, many company executives are opaque about the growth strategies, go-to-market approach and ...

Dr B. Yerram Raju, Ph.D., from Andhra University is a banker turned economist having worked with the SBI for nearly three decades. He was Senior Faculty and Dean of ASCI for nearly 8years and ...

Increased patient financial responsibility, difficult patient collections and value-based reimbursement models have presented significant financial challenges for hospitals and health care providers.