From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

“Follow the money,” the FBI source Deep Throat told the reporters unraveling the Watergate burglary in the film All the President’s Men. A corollary for our time might be “name the evil.” If you want ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...