Here's what parents and caregivers should know about the gaming platform, its safety tools, age settings and recent controversies.

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

Story Kitchen, the company behind a growing slate of video game movies, has announced they’re working on one for Steal a ...

Ikea is expanding. But this time it’s not with new physical stores. The home design company is entering the virtual world.

Roblox is the next video game set to get a movie adaptation, as Story Kitchen, a production house widely known for adapting video games into movies and shows, is in the early stages of developing a ...

From the company that brought you the Sonic the Hedgehog movie.

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Chipotle is celebrating Cinco de Mayo with five days of offers and a new digital gaming experience, “Ingredient Quest,” in Roblox’s Burrito Builder. Ingredient Quest challenges players to collect ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox ...