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Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

After a popular YouTuber who entraps suspected sexual predators he contacts through Roblox was banned from the youth-targeted gaming platform this month, the company found itself defending its ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

Taylor Hardwick is employed under funding by the Australian Research Council (Future Fellowship #220100076; DECRA #240101275). She is a board member of both Freeplay, a Melbourne-based independent ...

"Roblox" continues to expand into one of the most dynamic metaverse platforms in gaming, offering millions of user-made worlds that range from shooters and simulators to racing games, mystery solvers, ...