Since the Analytics Cloud itself runs on the SAP Cloud Platform, improvements to the latter benefit the former. The big news at the Cloud Platform level includes its general availability (GA) on ...

New cloud-based offering provides deep analysis of operational data generated by SAP and Oracle ERP applications. Business analytics developer Magnitude Software is expanding its operational analytics ...

SAP Net Margin Analysis provides full visibility into the cost-to-serve metrics attached to a company’s B2B interactions. Previous industry offerings could only only provide a ballpark figure on such ...

SAP now offers an enterprise data management platform to help enhance data accessibility and governance. I recently spent time in New York City with SAP leadership as they unveiled the company’s ...

When CRM, Social and Big Data analytics come together, amazing things happen. The right, relevant information meets customers where and when they are most receptive to offers; customer wants, needs, ...