Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce ...

SAN FRANCISCO--(BUSINESS WIRE)--The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ...

Now add a layer of consent management to that remit — as the marketing industry has to manage data governance in the face of GDPR, California’s coming data privacy act and anti-tracking policies from ...

Salesforce today announced AI enhancements enabled by the Einstein platform integration with its customer data platform (CDP), just as rivals large and small are making similar investments. Salesforce ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

The Trade Desk, a demand-side advertising platform provider, has integrated Unified ID 2.0, the open-source solution for identity across devices and ecosystems, with Salesforce CDP. All mutual ...

CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...