Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

SAN FRANCISCO, Jan. 21, 2026 /PRNewswire/ -- Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B ...

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.