Good SEO teams fail when the system fails them. This piece looks at the hidden forces behind stalled search performance in organizations. Over the years, I have been asked to audit numerous enterprise ...

When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened. The company behind the framework had to buy ads to show up for their own product.

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that ...