Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience. It is essential that marketers know how to define, ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 3 hours 33 min ago By Adrianne Pasquarelli - 8 hours 48 min ago By Adrianne Pasquarelli - 9 hours 18 min ago By Trevor Sookraj - 21 ...

When business owners look to increase profits, they often opt to lower product prices or cut overhead costs. The problem is that these methods do not address internal profit challenges that may be ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...