The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries ...

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem ...