Why Snapchat Treats Friendship Like a Game. Snapchat was built around quick, casual moments between people who already know each other. Over time, the app added playful signals th ...

Occasionally, something pops into my inbox telling me that someone has set up an account with Instagram, Tumblr or some other service using my email address. These are generally nascent spam accounts ...

When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. But while this app was becoming wildly ...

NBCUniversal is expanding its relationship with social networking platform Snapchat, according to an announcement out this morning detailing a new content and advertising partnership between the two ...