Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Some call them soft skills. Others call them power skills. But ...

Since the start of his second term, U.S. President Donald Trump has been dismantling the traditional channels of American soft power. The U.S. Agency for International Development (USAID) is no longer ...

Nye, who coined the term “soft power”, has died at the age of 88. Here in full is his upcoming article from Monocle’s June issue. Joseph S Nye, who popularised the term “soft power”, on what it means ...