As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Michelle is a content and inbound marketing specialist based in Merseyside. As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns. This allows advertisers to compare the performance of two sets ...