With more than 20 years’ experience working with and for companies in the consumer electronics industry, I have seen first-hand the challenges e-commerce presents when it comes to how and where ...

SAN FRANCISCO -- Nokia has put its mapping unit front and center with the introduction of its Here cloud-based location brand and platform, which was unveiled during a media event here this morning.

There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways. What’s in your abandoned cart? From a ...

Senior executives are responsible for developing the overall goals and strategies for an organization. Some organizations use strategy maps to translate intangible goals -- such as operational ...

Over a decade ago, Kaplan and Norton struck a business consulting gold mine with the Balanced Scorecard (later turned into an eponymous book), which permits executives to list their targets for ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...